Glam SocialVillas

Starting in 2012, I conceptualized and launched Glam Social Villas: an innovative, high-end travel format designed exclusively for women, merging luxury hospitality, digital influencer marketing, and brand activation.

We curated experiential retreats in luxury private villas across top global destinations, including Mykonos, Ibiza, Bali, and Miami.

The Format & Community Activation:

• Exclusive Experiential Gatherings: Hosted members of our Pinktrotters community alongside top digital influencers and locally selected tastemakers for private events, luxury yacht excursions, and exclusive show-cooking experiences.

• Integrated Brand Partnerships: Provided lifestyle and luxury brands with seamless product placement throughout the villas. Partner products were naturally integrated into the guest experience, gifted to attendees, and showcased via social media campaigns, dedicated blog posts, and targeted newsletters. Some of the major brands which funded the project: Ford, Vitasnella, Lierac, Scholl, O.P.I., Manebì. 

• Amplified Media Reach: Collaborated with prominent media partners who produced professional photo and video content, editorial coverage, and press releases—maximizing event buzz and brand exposure worldwide.

Interested in experiential marketing and influencer activations? > Discover how spatial storytelling and luxury events drive brand loyalty, or connect with me for strategy consulting.